Healthy Trends for Digital Health

health info on ipadDoctors and patients are increasingly tapping, zooming, and clicking in a flurry of connectivity.  According to Fred Pennic author of HIT Consultant’s Mind Blowing HIT Stats and Trends:

  • 85% of US Physicians own or use any smartphone professionally
  • 62% of US physicians own a tablet
  • 81% of physicians own an iPad
  • 50% of tablet owning physicians have used their device at the point of care
  • 39% of US physicians communicate online with patients via email, secure messaging, instant messaging, or online video conferencing
  • Two-thirds of physicians use online video to learn and keep up to date with clinical information
  • 88% of physicians would like patients to be able to track or monitor their health at home

Physicians spend an average of 11 hours online for professional purposes per week. And those with three screens (tablets, smartphones, and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens.

wireless doctorsIn addition to communicating with patients, most doctors say they wish they could wirelessly access electronic medical records, prescribe, monitor both in- and out-patients and track patient referrals.

And it’s not just doctors. Patients and consumers are at it too!  Health related Google searches are up 47% from last year, and:

  • 20% of patients would like to monitor their fitness & wellbeing
  • 18% would like to allow a physician to remotely monitor a condition
  • 80% of Internet users look online for health information
  • 20% search for health related content on mobile devices
  • 23% use social media to follow health experiences of friends

Even more mind-blowing…in 2012 consumers were willing to spend $14 Billion on digital health products. This included $700 Million on mobile health applications, $4 Billion on health related video games and $8.9 Billion on resources rating doctors & hospitals.

No word from Fred on how much of their health information people are getting from blogs such as Word on Health. But with thousands of views each day, and increase in readership of >100% versus 2011, we certainly seem to be part of this upwards digital healthcare trend.

Where do you get your healthcare information? We’d love to hear from you.

SRxA-logo for web

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s