Tweeting for the Stork

Word on Health is pleased to bring you a heartwarming story that demonstrates, in case there was any doubt, the power and reach of social media.

Smart, successful, socially aware San Francisco couple, Molly and Brian Walsh wanted a baby. When their efforts failed, they, like so many other couples, investigated in-vitro fertilization.  They had already saved about $10,000 towards the $12,000 treatment, when they found out that they actually needed closer to $30,000 for additional genetic testing of the fertilized embryos, to avoid passing on a rare, but incurable genetic disease to their offspring.

With their biological clocks ticking faster than their ability to raise the funds, the couple came up with a unique plan.  They decided to go public with their story and then host a series of fundraising parties, on-line auctions and other events.  These were announced to friends and strangers alike on their website, on Twitter, Facebook, Flickr and other social media.

Response was overwhelming and as a result they have already raised an additional $8,000.

Which begs the question, if one couple can achieve this through social media, what could you achieve?  The SRxA team of social media strategists is waiting to hear from you.


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s